Starbucks and Blockchain. How the company is mastering cryptocurrency
The cryptoindustry, in the understanding of many of our contemporaries and certainly even of our readers, is a complex, incomprehensible layer of modern technologies. Some people believe that Blockchain is just a tool for making money. But this is wrong. In fact, the use of such disruptive protocols will simplify many areas of our daily life. Even household processes like ordering coffee will become easier. Especially thanks to the implementation of Blockchain at Starbucks coffee shops. Below we will tell you how this company is using digital technologies for the new century. So let’s get started.
To give credit, this company is constantly striving to improve its own way of working. For example, in a pandemic, the company quickly deployed an advanced delivery network. Safe customer service helped to at least slightly reduce the negative effects of the crisis and quarantine. Nevertheless, these situations showed how much companies are not protected against such, very extreme and freelance circumstances. That’s why Starbucks is looking to create an autonomous, secure customer experience that can work even without operators. For the implementation of such developments, the Blockchain was obviously chosen. Modern protocols are the best way to help automate many routine processes.
At the moment, the company is only revealing the potential of cryptocurrency ideas. So far, it is planned to release a solution that will allow tracking the origin of coffee. Special codes will be printed on packs of raw materials, and buyers of the drink, using their own smartphone, will disclose all information about the origin of the beans. The same functionality will be available to farmers. Coffee growers will get the broadest possible understanding of how and where their product batches are shipped. Note that, at its core, this solution has functionality developed by Microsoft. It should also be noted that the advanced tool is planned to be launched only in the United States. For now, anyway.
On the significance of this project
Even if you are not a big coffee fan, if you do not use Starbucks or do not come from the United States, there is simply no way to deny the significance of this development. It’s tools like Starbucks’ coffee tracking functionality that show that serious businesses can and are willing to partner with Blockchain. You just need a desire, a reason, and sufficient technical awareness. Starbucks has it all, and therefore we have no doubts about the successful launch of the future innovative solution. It is quite possible that soon we will hear about new extensions released by the company specifically on the Blockchain. It is possible that an enterprise will want to automate and simplify many of its own tasks using Blockchain.